The upshot is if you are using any sort of multi-platform media strategy, you spend half your time adjusting the sizes of your images for different platforms.
A lot of us never need to get behind the business end of a microphone. But for those who have to present regularly, it is important to have a basic understanding of how different microphones work. Then we are able to adapt our speaking technique to suit the microphone in front of us as we …
So, why have a parish/congregation website? Like many things in the communications field, the first question is, “What are you trying to achieve? What is that makes this a desirable objective for us to accomplish?” Given that there is no truly free way to develop a website – at the very least someone will spend time, and time has a value, even if we don’t end up paying money for it. We need to make sure that the resources we spend make us a return of the type we are looking for.
We need to find ways to “translate” our message to make ourselves more relevant, particularly to our youth. “Better use of ‘Technology’,” they say, “is one way to do this. But we don’t know how.” Technology is not be the be-all-and-end-all to being relevant, but it is useful.